Embedded finance: Success and shifting goalposts

Almost every consumer brand that has implemented embedded finance has seen positive outcomes: increased customer loyalty, repeat business, and positive feedback.

However, the success and growth in consumer brands embedding financial products into their customer journeys has changed expectations and providers need to meet them.

Brands no longer see technical excellence as a priority in their choice of provider - it’s expected that their providers will be able to deliver on their promises. Now, customer excellence is the new battleground, more important than cost, technical support, and new products.

Our new report, anonymously asked C-level executives at major UK consumer brands that have implemented embedded finance about their current offering, its impact on their brand, and what they expect from their provider.

Key findings:

• 78% of brands have seen an increase in customer loyalty, average order value and conversion rates, as a result of embedded finance

• 57% want to promote their embedded finance provider to their customers as a recognised, trusted name

• Only 46% of brands believe their current provider will be able to handle increased customer intake without delays or downtime

• Only 53% of brands say that 'customer excellence' applies to their current provider