The embedded finance journey with Currys

Joshua Fabian-Miller shares how Currys are on a journey that moves them from simply selling goods, to providing a full range of related services. That means adding a host of additional offerings around the products they provide. Embedding financial services is part of that strategic consideration of the full customer lifecycle.

He notes, as a retailer, they are not experts in financial services. They rely on the expertise of partners to help them deliver those services safely and compliantly. What they do understand, however, is how they can add value to their customers.

Listen to the full interview to learn more about how this innovative retailer is thinking about meeting a broader spectrum of customer needs.