Engagement and the reward of customer loyalty

In conversation with Ollie Marshall, MD - Maplin

Embedded finance is about customer convenience but also finding new payment methods that can lower the cost. That means exploring alternatives to the traditional payments rails.

Profitability, as Ollie notes, is underpinned by customer loyalty. Greater loyalty means getting customers to keep returning to them in what is a very competitive space (electronics). Thinking about how to do that beyond the traditional points schemes is a really important part of their customer strategy.

Watch how Maplin is leveraging embedded finance to achieve greater customer engagement.